Why a logo? It’s true that not everyone needs one. However, in my case, I wanted an image that would symbolise my business and remind my existing and prospect clients of what I do and who I am. Hence this post about the logo design as part of the Homing Words bio. I also leave you some tips that are useful to create a cover and profile picture for Facebook, and a header and theme for Twitter. I am interested in web and graphic design, thus, as with the development of my web page, I continue in the mood of do it yourself, with professional assessment for the important stuff. You will find a summary of the steps I followed for the creation of the logo at the end of this blog post.
For building the logo I joined forces with poet and designer Daniel Malpica, who believes that “giving something a name is a noble act, and the design of its image contributes to that act.” You can see what he does by visiting his magazine, Radiador, and following him on twitter @LosAbisnautas.
Once we agreed to work together on my project, we met for coffee (what else in Finland on a freezing afternoon?!). Being surrounded by the cosy coffee-place atmosphere, I told Daniel the story behind homing words, which you can read in my previous blog post. Before having the interview with your graphic designer, it might be a good idea to read about logos, branding and marketing. That’s what I did, apart from following some professionals in the translation industry and reading about their stories, businesses and brands. So by the time we started working on my design, I already had some clear ideas for the logo, including the colours I like and those I didn’t want as part of my brand personality. It’s convenient to do research on the meaning of colours before starting the process. Many colours and palettes can be found in colour lovers and colors scheme designer. These sites are also great for web design.
Daniel took notes, we exchanged ideas and, after a few days, I had the logo in my mailbox. It was love at first sight! This is the first option:
We applied some minor changes and played with colours. Here you can see the final version for comparison:
Changes to the original: the heart and the shade of blue for the word homing (a bit darker).
I feel extremely happy that the end result came to be what it is. It helps me tell the story of my brand and it represents me as a professional, and it does so neatly and elegantly. The logo looks great in each homing words’ related social media: Facebook and Twitter. It looks good also on paper, in black and white, and on a dark background. These are aspects I’ve learned you need to take into account, and then the designer will surely do all this for you.
In order to upload the logo to your pages on Facebook and Twitter, you may want to download Gimp, a free graphics editor to create and manipulate images. Once you have the editor, you just need to give images the appropriate sizes. Dimensions for Facebook are easy to find, but they’re here too. The sizes for Twitter are within settings, and the resized profile pic for Facebook also works for the little bird’s social network. To learn how to scale images to the right sizes, I used this video and it worked perfectly. Totally easy! On Twitter you may need to try different sizes for the header, as how the logo looks depends mainly on the logo itself and its given size. There are many things you can do with Gimp, so I highly recommend having it, and it’s free software.
To summarise, these are the steps I followed for the creation of the logo (including brand name process); they might be useful for you:
- Read as much as you can about branding, marketing, logos, translation businesses. Here are some professional translators you may want to follow to find valuable information: @rainylondon, @mstelmaszak, @sc_translations, @Tesstranslates, @EmelineJamoul.
- Think about the possible names for your brand and share the ideas with colleagues and friends. Definitely necessary and helpful.
- Once you have the name, write its story; if there’s no story behind the name, write about the identity or personality of your brand.
- Do research; a logo for the legal area will not be the same as a logo for the medical field.
- More research. This time about colours and their meanings. Pay attention to the logos around you.
- Share your story/identity and ideas with the designer. This will help him/her with the design process.
- Discard any options you’re not sure about; take only the one you love!
I hope you’ve found this post interesting and helpful. I believe some things need to be done by a professional, like the logo, but some others, we can try ourselves and learn, especially if that adds to your skills as a translator. What do you think? Do share your comments!